Atari details new corporate strategy following bankruptcy filing

Atari will be going forward as an interactive entertainment production company, it was announced yesterday.

The company, founded in 1972, recently emerged from filing chapter 11 of Bankruptcy and yesterday unveiled its new corporate strategy, including online video games, online casinos, exclusive video content, and a robust licensing business including hardware and apparel.

“Atari is more than a game publishing company; it’s an iconic brand that has established a passionate and timeless, culture,” said Fred Chesnais, CEO of Atari.

“Known across multiple generations around the world, Atari will continue to embrace all audiences. What the company has accomplished over the years is no small feat, but there is more to come. We’re looking forward to delivering on our new strategy and engaging with our audience in new ways across multiple channels as the next era of Atari unfolds.

“We are leading a re-building exercise in a highly volatile industry, so at the same time we are also aware of the challenges that lay ahead.”

Atari will be expanding its classic gaming brands to mobile devices, PC, online and other digital mediums, such as Roller Coaster Tycoon 4 Mobile, which launches in winter 2014 for Android devices.

Asteroids is also planned for a release in the coming months.