[dropcap]T[/dropcap]he developer of the Call of Duty games has sensationally claimed that their audience for their games “aren’t hardcore gamers, or even gamers”.
In an interview with the Official Xbox Magazine, Mark Rubin, Executive Producer for Infinity Ward – the developers for Call of Duty – said that their core audience are not proper gamers who play a variety of genres but rather just people who “play Call of Duty every night”.
When he was asked whether he thought their audience would stay the same following their upcoming release of Call of Duty: Ghosts in November, he said: “Yeah, I think so. Because regardless of platform – people’s gaming habits aren’t going to change just because there’s a new platform. We have an enormous amount of players who are more in the casual game space, but they play a lot”
He continued: “It’s kind of a weird, ironic thing to say. They aren’t hardcore gamers, or even gamers, but they play Call of Duty every night. And those guys are going to continue to play regardless of platform.
“So I think not only will we continue to engage with that existing player base, but we’ll take next gen and see how far we can go with it,” he concluded.
The next installment in the franchise – Call of Duty: Ghosts – releases in November for current and next generation consoles.