Activision Blames "Console Transition" for Low COD: Ghosts Sales

Activision has blamed "console transition" for its lower than expected sales performance for its new instalment, Call of Duty: Ghosts

[dropcap]A[/dropcap]ctivision has sensationally blamed “console transition” for its low sales of the recently released Call of Duty: Ghosts.

On Wednesday, the publisher of Ghosts bragged about how it had sold more than $1 billion in retail for its highly anticipated release on Tuesday. The sell-in figure however doesn’t represent for actual sales and the company failed to acknowledge sales figures for launch day.

In a investors call on Wednesday however, Chief Financial Officer, Dennis Durkin, finally admitted that sales of the new instalment had fallen short of its predecessor Black Ops II.

Via MCV, he said: “As we have said for more than a year now, console transition years are volatile and hard to predict, and this year is proving no different.

“Today, we announced that we had shipped into retail more than $1 billion of Call of Duty: Ghosts globally on day one based on an average wholesale price. As expected, due to the console transition and digital distribution, this number is down versus last year.”

He continued: “This year, the sell-through curve will be different than in past years due to the multiple launches of new hardware later in the month and more days between our launch and the high-volume Black Friday at the end of the month. That said, it’s a very solid achievement and shows the tremendous confidence our retail partners have and the strength of the game and franchise heading into this holiday.”

Activision seemed to have failed to regain all the records they had swiped from them by Grand Theft Auto V – something they previously said they were looking forward to do.

Call of Duty: Ghosts is available now for PC, Wii U, PS3 and Xbox 360.

Source: MCV
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