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J. K. Rowling finally revealed what the mysterious Pottemore (www.pottermore.com) is… explaining everything in a handy video.

Promising fans an interactive online world where they can continue to love and cherish the books, the Harry Potter author announced that Pottermore will also unveil some of her hereto unpublished details about some of the back-stories that never made it into the finished books.

Set to go live in October, the project is sure to be a hit with fans.

Watch Rowling’s explanation here;

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