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Call of Duty: Advanced Warfare is the biggest entertainment launch of the year, Activision have revealed.

The next-gen action-adventure shooter title bested all other video games, movies, music and books launched in 2014.

“Since Activision created the Call of Duty franchise in 2003, franchise revenues have exceeded $10 billion in sales worldwide, far exceeding box office receipts for such household movie franchises as Hunger Games, Transformers, Iron Man and Avengers, combined,” said Bobby Kotick, CEO of Activision Blizzard.

Advanced Warfare is the biggest entertainment launch of 2014 in terms of revenue, surpassing all movie, music and book launches this year.”

According to Xbox Live, PlayStation Network and internal Activision estimates, Advanced Warfare is the highest-selling digital launch in console history.

“We poured our hearts into making Call of Duty: Advanced Warfare an epic ride and we are pleased with the performance,” said Eric Hirshberg, CEO of Activision Publishing.

“Sales and engagement are up through the first week compared to last year. Season Pass sales are up, as well. The game has been positively reviewed and the response from fans has been tremendous. We believe Advanced Warfare will be the most successful game of the year and we thank our fans for making it the biggest entertainment launch of the year.”

The game is currently available for PlayStation 3, PlayStation 4, Xbox 360, Xbox One and PC.

Set in the year 2054, the player must restore order in a state of advanced warfare against a private military corporation, headed by antagonist Jonathan Irons.

Academy Award winning actor Kevin Spacey portrays Irons.

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