[dropcap]C[/dropcap]apcom has sensationally labeled their fan base as older people who are gradually phasing out playing video games altogether.
The comments come after Capcom, developers and publishers of the cult phenomenon Resident Evil series, wrote a recent investor guide which said that fans of the horror-survival shooter are now in their late 30s to 40s.
On page 2, under the heading “Promotion Strategies to Support Longevity”, the post read: “The longevity of the “Resident Evil” title also comes with problems. The main user group is now in their late-30s to 40s, and the average age is also going up as the series goes on with an increasing possibility that some percentage of the existing users will outgrow games altogether.”
The company went on to explain that they hope to gain new users by advertising in fashion magazines but not for the games themselves but instead for special events and restaurants based around the theme of a specific game.
Teaming up with fashion brands, Capcom hope to spread name recognition among non-gamers by expanding into other industries such as the “Halloween Horror Night” event in association with Universal Studios Japan and the opening of the “Resident Evil Cafe and Grill S.T.A.R.S.” in Tokyo.
However, the comments have created backlash from gamers worldwide, with some accusing Capcom of being out of touch with their audience.
Many flooded to community boards to voice their anger and frustration with how the series have progressed through the years with many calling the game a Call of Duty clone just with zombies. Many long for the days of the horror-survival genre instead of the recent action-adventure genres which Capcom have been pushing forward lately with the likes of Resident Evil 5 and 6.
Resident Evil 6 launched in October 2012 for the PS3 and Xbox 360 and was met with a lukewarm respond from critics with scores raging from 8 to 3 out of 10s and 2 star reviews.